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Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590196468537-XTRXXKF91FYA28K3QNHZ/early+concepts-24.png Work - Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590196467239-QJUYNZFY7GYHQGSOOX1U/early+concepts-25.png Work - Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590196463798-ZF2P4P4AUH96BSHZ1MT5/early+concepts-26.png Work - Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590196469101-ORK6WDQALLYVILT9A09V/early+concepts-27.png Work - Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590196466641-M635AOLP79CTSSPSIPHP/early+concepts-28.png Work - Seattle Audubon Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1587774705042-JF2BEV6MZ1L5KWVWHJHS/Desktop+Mockup.png Work - Seattle Audubon Website - My redesign seeks to develop a cohesive visual identity for the website This required redesigning the logo, streamlining the navigational organization, creating an involvement page that contains a clear calendar of events, and creating a donation page that matches the rest of the website for both desktop and mobile. Feel free to scroll down to the bottom to view the entire case study documenting my process and research. https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1589937880683-RGMOEI8UL37RD8UO0XNZ/logo+redesign.png Work - Seattle Audubon Website Logo Redesign The original logo features a modern lightweight sans-serif typeface alongside a strong silhouette of a bird. In the updated version, I chose to go with serif typeface called Merriweather to increase legibility for individuals with lower visual acuity as well as simplifying the form of the bird’s silhouette for cross-platform scaling purposes. The organic strokes in the serif typeface echo the curves seen in the shape of the bird. A subtle ‘S’ shaped curve can be seen in the negative space of the logo. https://www.crystaltam.com/work/motion-graphics monthly 0.5 2021-05-24 https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/8a61851b-3e91-481b-bf8c-536faae92488/DEPOP_OOH_subway.png Work - Depop Multi-Platform Ad https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/4faa73d8-61ac-41db-a61b-e3c08bd6ff1d/DEPOP_OOH_devices.png Work - Depop Multi-Platform Ad https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1622829135359-WBXLUZ8CRACJ306AYMTX/Depop_Square_10.31_1.0.gif Work - Depop Multi-Platform Ad - Depop Multi-Platform Brand Animation D E L I V E R A B L E S This project was delivered at a variety of sizes in both Social Media, Web, and OOH placements. B A C K G R O U N D Depop is a virtual shopping platform where users can sell and buy vintage and second-hand clothing. With a similar user design approach to Instagram, the explore feed on Depop curates items according to the user’s interests. In addition to buying and selling, users can explore styles and set trends. Unlike other social resale clothing apps, Depop sets itself apart from its competitors with its low barrier for entry and Gen Z cult following. This digital marketplace is a freeform space that allows people to build their own marketplaces from the ground up. Working remotely in collaboration with Kara Philipovich, we created an animation that could be effectively translated across different platforms and devices. Inspired by the feed of the Depop app, we explored how we could feature a scrolling movement while presenting different images of clothing items with textures from of our own closets. Film texture and dynamic text animations layer to grab the attention of a young, contemporary audience with a love for nostalgic trends. I contributed the text animations for the first two sections of the video, finetuned the animation timing, and reformatted the animation for the different screen sizes. https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1622830811212-TZTC4E38R5X62Y8FLCR5/DEPOP_storyboard_2.jpg Work - Depop Multi-Platform Ad https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1622830680273-TH801YIP52BLNR8RNNRB/initial-style-frames_4.19.21-01.png Work - Depop Multi-Platform Ad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.crystaltam.com/work/interactive-storytelling-website monthly 0.5 2020-05-23 https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204783956-4KVI6QDPXIEYQEE0AIOD/Yayoi+Website+Case+Study-01.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204783368-MXB7OV8ZAT6FIB4LJE09/Yayoi+Website+Case+Study-02.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204788436-C1OPKAX6CVTOE3NFVWPF/Yayoi+Website+Case+Study-03.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204798355-K8C2RT0KW4FRKBSQ822O/Yayoi+Website+Case+Study-04.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204786193-TNTFG5WKJJCFXDPVDWCW/Yayoi+Website+Case+Study-05.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204787942-XUYHY28558TC4KR7Y5IQ/Yayoi+Website+Case+Study-06.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204798537-IX1EFR4ACR1J9J9Z7UMR/Yayoi+Website+Case+Study-07.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204788954-94XNL6NU7UIMUYTZQY7L/Yayoi+Website+Case+Study-08.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204791702-H7OFDUD2U4VT4KML52ZK/Yayoi+Website+Case+Study-09.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204795452-8OMNW8G06RKN7LOOTC9J/Yayoi+Website+Case+Study-10.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204791978-EJXV3KMUP3WRMBY8CS7O/Yayoi+Website+Case+Study-11.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204800161-BFYAG53AHSCWT21E17KG/Yayoi+Website+Case+Study-12.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204798453-7YVTMVL57R3HRGF48RZF/Yayoi+Website+Case+Study-13.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204799698-MWKSGA89JUQ8TCPXUC3X/Yayoi+Website+Case+Study-14.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204800232-G2GHPUTW3NQ5AHT5GHEN/Yayoi+Website+Case+Study-15.png Work - Interactive Storytelling Website https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590204800157-IRJVOK3WUY8KNRQGO59T/Yayoi+Website+Case+Study-16.png Work - Interactive Storytelling Website https://www.crystaltam.com/work/sabon-type-specimen monthly 0.5 2020-05-23 https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590197490053-F3FA89UODWX1NLLY1QL2/DSC02985-min.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590197953160-3JFQ823IJIV3BH13R7LH/DSC02953+%281%29.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201129804-H3Y5LJU5SCVB5ATSJL29/Sabon+Type+Specimen+no+bleed+spread-1.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590199689442-VB7TTQ5N9AJLB2GNTI6Y/DSC02969+%282%29.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201143755-CYQJ119DGXZHSJBZT7VJ/Sabon+Type+Specimen+no+bleed+spread-2.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201144721-DZHOR6U7B17KI8NA2R28/Sabon+Type+Specimen+no+bleed+spread-3.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201142391-68HNUZSG0LXH1AJ3077O/Sabon+Type+Specimen+no+bleed+spread-4.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201145322-TBH2K8NNN2V7XRLO4AT0/Sabon+Type+Specimen+no+bleed+spread-5.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201138963-8Z64ZXF9BQXEEWTULH7H/Sabon+Type+Specimen+no+bleed+spread-6.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201152705-ST8O9APQ8EUTQZNAU7PJ/Sabon+Type+Specimen+no+bleed+spread-7.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201153155-8WQVQMQS0GMEJADVRG6L/Sabon+Type+Specimen+no+bleed+spread-8.png Work - Sabon Type Specimen https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1590201152788-PGELSI7H87X9NUUOG9TM/Sabon+Type+Specimen+no+bleed+spread-9.png Work - Sabon Type Specimen https://www.crystaltam.com/photography daily 0.75 2021-07-30 https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1625474488352-ISO8J49MXD9LDUJTBXQ5/47280004.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/19d17aac-249b-4c4f-a076-c820d7ce57c8/---_0769.JPG Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1627631984995-I8N25AZ6CYD1UQUSD2DQ/KpGazoLA.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/92e1f1f2-c563-4e60-a8d0-1813372365c3/47280003-2.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/ea334627-928e-4ff1-bb4c-14079d0f07bb/47280019.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1627631431382-RY369N296QB9661H3BG6/47280020.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/cad56416-0c88-4464-8195-e8c2c9681324/47280021-2.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1625474667994-81QVMO5U6CVVZ1QO6P6K/47280022.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/6d54d839-d2bd-4f0b-b8ef-84380b7032f4/47280007.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1627632002359-YH7FIT9QRJPFZEJ37U2J/47280010.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/78b5f610-02d9-4eba-b2bb-7c1e0dafd96b/G0IgLbig.JPG Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/1627632041554-7WURL10BDJRCGNUQ5ZGR/47290029.jpg Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/2bd005a8-8bce-4576-8b1a-4decfff57b01/lzBMqsPQ.JPG Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/b39474bd-a9ef-4686-9e18-76bf2fe6c41b/---_0791.JPG Photography https://images.squarespace-cdn.com/content/v1/5ea36ea6939b0b7ce4b8a048/7ce60423-8b8f-4f85-a11d-bc9ad327017e/critzzle022.jpg Photography